Retail Signage - Alite Designs & Boreas Gear

Challenge:
Alite Designs and Boreas Gear needed retail signage that would effectively showcase their products in a competitive marketplace. The content had to be both eye-catching and informative, aligning with the companies' outdoor-focused brands. Additionally, in order for these programs to succeed, retail staff needed instructions and inspiration for usage.

Approach:
I worked with the in-house graphic designer to create strategic signage that would grab attention and convey key product benefits quickly. Once the signs were complete, I authored instructional one-sheets for each sign type. This included:

• Writing concise, persuasive copy that captured the essence of each product.

• Collaborating with designers to ensure the visuals and copy complemented each other seamlessly.

• Implementing hierarchical typography and clear calls to action that made the signs easy to read and understand.

• Developing one-sheets including product photography with sign usage for our retailers.

Outcome:

• The signage contributed to increased foot traffic in stores and higher sales for featured products.

• Retailers reported positive feedback about the signs’ clarity and ability to attract customers.

Skills Used:

• Copywriting & content strategy

• Collaboration with designers & visual marketing

• Consumer engagement strategies

Check out these signage samples.