Challenge:
Autodesk Research’s internal newsletter was underperforming in terms of engagement, with low open and click-through rates. The goal was to redesign the newsletter’s structure and content strategy to make it more engaging, informative, and accessible to over 3,000 employees, including the C-suite.

Approach:
I was tasked with overseeing content management, layout design, and editorial direction. To tackle this, I:

• Conducted data analysis to identify content that resonated most with readers.

• Streamlined the layout to improve readability and encourage interactivity.

• Crafted attention-grabbing subject lines and microcopy to boost engagement.

• Integrated visual elements to break up text and make complex research more digestible.

Outcome:

• The redesigned newsletter saw a 15% increase in open rates and a 20% increase in click-through rates.

• Employees, including the C-suite, reported a higher satisfaction rate due to the clearer, more accessible format.

Skills Used:

• Content strategy & editorial direction

• Data analysis & content optimization

• Layout design & microcopy

• Employee engagement strategies

Check out these newsletter samples.